A second website language creates work beyond translation
Plan a multilingual website beyond translation: service expectations, approvals, URLs, hreflang, forms and a practical two-language launch checklist.
Before you add another analytics tool, map the data it will collect
Map website analytics, advertising pixels and form data before choosing consent tools, with an ownership register and practical implementation checks.
Watch someone use your website before you ask whether they like it
Plan website usability testing with neutral task prompts, observation notes and a findings worksheet that separates behaviour from opinion.
The performance budget that keeps a new website from getting heavier
Create a website performance budget covering images, fonts, scripts and real journeys, with an illustrative planning table and repeatable testing approach.
A staging site gives website changes a safer place to fail
Plan a WordPress staging site with access protection, safe integrations, testing and a release checklist that distinguishes staging from backup recovery.
Your campaign earned the click. Does the landing page earn the enquiry?
Choose between a landing page, service page and homepage, then plan a focused destination that delivers on the campaign and supports a useful enquiry.
A polished website can still put a barrier between you and a client
Review website accessibility through navigation, forms, images and content, with a practical testing brief and clear limits for automated checks.
Before you approve the website design, approve what the page needs to do
Review website wireframes for content priority, navigation, evidence and enquiry paths, using a practical service-page example before visual design begins.
The website content checklist that can prevent a stalled project
Prepare website copy, service facts, images and proof with a practical page-by-page content register, ownership checklist and worked example.
Your services make sense to you. Can a new visitor find the right one?
Compare service-led, audience-led and task-led B2B navigation, then test a proposed website structure with practical questions and a findings sheet.
